Our Mission and Values
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Our Mission & Values

Our prophetic mission is to provide a trustworthy opportunity for people in need to PROSPER, to provide them HOPE through teaching, developing & support (Sales = Income = Life), NEVER TO HARM them and to help build their FUTURE and that of further generations.


Our business is driven and built on our Christian values and belief in the promises of  Jeremiah 29:11: “For I know the plans I have for you”, declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”

We have faith in God, in our people and our business. When you have faith in people and show it, they have the courage to believe in themselves and reach their full potential.

Accountability and Acceptance

We take accountability for ourselves and the responsibilities that we have towards our colleagues, members of our field, our customers and the communities that we serve.

We appreciate and accept everybody and value their unique qualities, skills, attributes and the contributions that they make.

Innovation and Integrity

We endeavour to improve our ourselves and our business by approaching challenges in new and innovative ways.

We observe the highest ethical standards and take pride in upholding our duty to care for the members of our field, our customers, our colleagues, the communities we serve.

Trust and Teamwork

We endeavour to create a work environment where people feel free to share their point of view and to speak their truth.

Open communication supports effective teamwork. Our successes are only as a result of the collective hard work, dedication and trust of all members of the team.


We know that we do not always have all the answers, and that we are not always right, but we are not afraid to ask for help.

The Table Charm Direct “WHY”


“We exist to develop great people to achieve extraordinary things. We define our success by how we touch/change the lives of people.


“The way we develop people is through a low barrier to entry business opportunity and compensation plan that is simple and effective – ensuring that our consultants, managers and distributors gain the maximum benefit.”


“We provide top quality, exclusive and easy to sell household products for both the family and home”